Stillform Studio
Websites for beauty and wellness businesses
Turn social and Google visits into easier bookings.
Give people a clear next step after they discover you. A thoughtfully designed website brings your services, useful details and booking link together, so visitors can choose with confidence.
Willow Room
Fictional wellness studio
A little time for yourself.
Explore a massage or manicure, then choose a time that suits you.
- Relaxation massage · 50 minutes
- Express manicure · 30 minutes
Service → Time → Summary
For businesses built around personal care.
From a single treatment room to a busy salon, help visitors understand what you offer and how to book.
- Salons
- Massage
- Spas
- Brows and lashes
- Nails
- Non-medical wellness
Small details. A clearer next step.
Make the essentials easy to find.
People may arrive from Instagram, a Google search or a friend's recommendation. A few clear details can help them feel ready to take the next step.
01
What does it cost?
A clear service menu with prices and durations gives visitors a useful starting point and can reduce back-and-forth questions.
02
Which service is right for me?
Short, plain-language descriptions help people compare their options without needing to know your industry terminology.
03
Where do I book?
A consistent booking button gives visitors an obvious next step, especially when they are browsing on their phone.
See the idea in action
From choosing a service to choosing a time.
Try a simple booking journey for Willow Room, our fictional wellness studio. It shows how clear choices could work on a beauty or wellness website.
This example uses preset services and times. A real website would connect to your existing booking provider, whose available features and booking steps may differ.
Sample booking-flow design — fictional concept, not client work.
Willow Room — fictional wellness studio
Demo only. No personal details are collected and no appointment is created.
- 1. Service
- 2. Time
- 3. Summary
Your sample selection
- Service:
- Duration:
- Day:
- Sample day
- Time:
Demo complete — no appointment has been booked.
This is the end of the sample journey. Nothing has been sent or reserved.
A focused starting point
Digital Wave's Business package
$1,800 incl. GST
Includes 12 months of hosting & care from the day your site goes live, plus a new .com.au domain if you need one, registered in your business's name.
One custom page that helps visitors understand your business, explore your services and reach the booking tool you already use.
Your scope is agreed in writing before any work starts.
This is a real Digital Wave package shown on a fictional studio's page.
What's included
- One custom-designed page for your business
- A layout that adapts to phones, tablets and desktop screens
- Setup of the text and images you supply
- Basic on-page SEO, including page title, description and heading structure
- One consolidated revision round
- Online booking via Fresha, Timely or Square (link or embedded, depending on the tool)
- Contact form
- Team section
- Google Business Profile link
- Google Analytics
- Weekly backups
- 12 months of hosting & care from go-live (monthly updates, daily uptime and security checks, weekly backups, a reply within 2 business days)
- A new .com.au domain for the first 12 months, if you need one, registered in your business's name (already have one? Same price, and I'll point it to your new site)
From year two
Hosting & care $295 a year (Astro) or $465 a year (WordPress; a WordPress build adds $190, making $1,990). Domain renewal is $35 a year, only if I registered your domain. All prices include GST.
Optional: daily backups, $120 a year incl. GST.
Not included
Booking-platform subscriptions (paid to your provider), custom booking software, photography, logo design (quoted on request), content edits after launch and redesigns (quoted first). Extra pages are $290 each and copywriting is $290 per page, incl. GST.
A simple process
Clear steps, from first brief to handover.
Usually 2 to 4 weeks after all content is received.
This target depends on the agreed scope and timely, consolidated feedback. It is a typical target, not a guaranteed launch date.
01
Discovery and content
Agree on the page's purpose and scope, then gather your service details, prices, images and booking link.
02
Design
Arrange the content into a clear page and establish a visual direction that fits your business.
03
Build and review
Build the page, check it across screen sizes and work through one consolidated revision round.
04
Handover
Review the finished page together and explain the files, booking connection and agreed next steps for launch.
The approach behind Stillform
Thoughtful design. Practical details.
Fictional founder profile
The founder's approach
Stillform Studio is imagined as a small, founder-led web-design practice with a straightforward approach: listen to the business, make the essentials clear and give visitors an easy next step.
The focus is on useful service information, readable layouts and a booking route that makes sense on a phone. This profile describes the demo's intended approach, not a real person's experience or credentials.
Client feedback
Verified client testimonials will appear here. This demo contains no client endorsements.
A few things you might be wondering.
What's included in the Business package?
Digital Wave's Business package is $1,800 incl. GST. It covers one custom page, a mobile-friendly layout, setup of the content you supply, a connection to your booking tool, basic on-page SEO, Google Analytics and one revision round. It also includes 12 months of hosting & care from the day your site goes live, and a new domain if you need one. Extra pages are $290 incl. GST.
Can the website use my existing booking tool?
The proposed package connects visitors to your existing booking tool through a link or a supported embed. The approach depends on what your provider allows. Your provider continues to manage availability, appointments and any payments; this package does not include a custom booking system.
What would I need to provide?
Your business name and branding, service descriptions, prices, opening hours, contact details, booking link and images you have permission to use. Any real founder information or testimonials must also be supplied and approved for publication. Content is organised as part of the package; photography and a full copywriting service are not included.
How long would it take?
Usually 2 to 4 weeks after all content is received. This target depends on the agreed scope and timely, consolidated feedback. It is a typical target, not a guaranteed launch date.
How do revisions work?
One consolidated revision round is included in the Business package. You gather your feedback into one clear list so it can be addressed together. Additional rounds or changes outside the agreed scope would be discussed separately.
Are there ongoing costs?
Your first 12 months of hosting & care, and a new domain if you need one, are included from the day your site goes live. From year two, Hosting & care is $295 a year for an Astro website ($110 hosting + $185 care) or $465 a year for WordPress ($110 hosting + $355 care), incl. GST. Domain renewal is $35 a year, only if I registered your domain. Your booking platform subscription is paid to that provider. You can move to your own hosting at any time, with no lock-in.